Sales-Growth Barriers and Priority Opportunities
What is limiting sales progress, and where the strongest opportunities are.
The Next Step After Your Free Business Development Analysis
Create a Business Development Plan for Growth
The Business Development Plan is the next step when your Free Business Development Analysis identifies areas that require deeper research, planning and coordination.
Typically, a BDA with a score below 7 justifies building a strategic Business Development Plan.
An in-depth plan establishes a clear path from the agreed sales objective to the priorities, resources and sequence required for execution.
If you have not yet completed your Free Business Development Analysis, start there first.
- One fixed plan fee
- 7–10 business days, normally
- No obligation to implement
In One Sentence
What Is a Business Development Plan?
A Business Development Plan is a strategic plan to grow the sales of your products or services, or for the general promotion and growth of your business.
Aim Hii researches your company, your market and your sales infrastructure, so you know what must change, and in what order, before you fund execution.
What You Receive
Ten Core Areas. One Completed Plan.
Ten core areas of research and strategy, brought together into one plan that shows where to focus to grow your sales.
Aim Hii uses the same framework for every Business Development Plan. The research, findings, recommendations and strategy are unique to your business.
Start Here: Your Free Business Development Analysis
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Market and Buyer Direction
Which markets and buyers to pursue, and how you compare with your competitors.
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Value Proposition and Sales Message
One clear reason to buy, carried through every sales conversation.
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Sales Infrastructure Requirements
The CRM, integrations, automation, workflows, lead handling and reporting your sales growth needs.
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Administrative and Workflow Requirements
Who does what inside the business, so sales growth is supported, not stalled.
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Digital Asset and Marketing Requirements
What your website and marketing need to support the sales effort.
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Direct-Selling and Lead-Development Requirements
How conversations with qualified buyers are started, managed and followed up.
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Technology and Reporting Requirements
The sales technology and reporting that keep performance visible to management.
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Staffing, Training and Implementation Capacity
The people and skills needed to carry the plan out.
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Prioritized Budget and Implementation Sequence
What should be built first, what can wait, and the recommended priorities.
The Final Output
Your Completed Business Development Plan
All ten areas, brought together in one plan you can act on.
- Delivered by PDF
Also included: Findings Presentation and Quotation Path · Specialized Client Requests
The Strategic Foundation
One Value Proposition. Every Channel.
Establishing your value proposition is part of the strategic foundation of the work, before any campaign begins.
Once it is approved, the same value proposition carries through every business-development communication, so prospects hear one consistent story wherever they meet your company.
- Website
- Sales literature
- Presentations
- Digital content
- Campaigns
Plan Terms
One Fixed Fee. No Obligation to Implement.
You know the fee and the timing before you begin.
Your completed Business Development Plan will be delivered by email.
From the date your completed plan is delivered, you will have 60 calendar days to decide whether you would like Aim Hii to implement any of the findings and recommendations identified in your plan.
If you engage Aim Hii for approved implementation work within that 60-day period, you will receive a credit equal to the full cost of your Business Development Plan. The credit will be deducted from the cost of your implementation, effectively making your Business Development Plan free of charge.
- Business Development Plan
- Fixed Fee
- Normal development time
- 7–10 business days
- Implementation obligation
- None. Implementation is a separate decision.
Plan Focus
Each Plan Is Built Around One Sales Objective
Every plan covers the same core areas. Your most important sales objective shapes the findings and the strategy.
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Overall sales growth and business-development system
The whole sales system, reviewed together.
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New product or service launch
Take a new offer to market with a plan.
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Increase sales of an existing product or service
Sell more of what you already offer.
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New market or territory expansion
Enter a new market prepared.
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Sales infrastructure improvement
Strengthen the system your sales team runs on.
How It Works
Six Clear Steps to Your Completed Plan
Know the fee and the areas your plan covers before you commit.
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Complete Your Free Business Development Analysis
Review your findings and recommendations with Aim Hii by video conference.
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Request Your Plan and Receive a Quick Quote
Your quote sets out the plan fee, its terms and the areas your plan will cover.
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Approve Your Quote to Begin
Work on your Business Development Plan starts once you approve your quote.
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Complete Your Business Development Questionnaire (BDQ)
Online, it gathers what public research cannot: your goals, long-term goals, challenges, current sales and marketing infrastructure, what is working, what is not, and the operational details your plan needs. Aim Hii can help you complete it.
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Aim Hii Develops Your Plan
Research, findings, recommendations and strategy across the ten core areas, built around your business.
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Receive Your Completed Plan by PDF
Your completed Business Development Plan is delivered to you by email.
Your Strategy. Your Choice.
Use the Plan With Aim Hii, Your Team, or Other Providers
The completed Business Development Plan belongs to the client and is fully portable. The value is the faster, clearer route it creates to execution, not the document by itself.
Optional Implementation With Aim Hii
Implementation Is a Separate, Optional Decision
Implementation is optional and is not included automatically in the plan price.
If you choose Aim Hii, the work follows four steps, so every stage builds on a working foundation.
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Build the Technical Foundation
Develop the integration and automation between Aim Hii and your company.
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Improve Operating Efficiency
Use that foundation for Contact Enrichment and Progressive Lead Enrichment throughout the sales process.
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Build Marketing Platforms and Sales Infrastructure
Build the marketing platforms your plan requires and establish any additional sales infrastructure.
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Implement the Growth Strategy
Put the approved growth strategy to work for lead generation and sales.
Implementation runs under separately agreed budgets.
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Agreed development budget
Builds what the plan approves.
Read More Show Less : Agreed development budget
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Monthly integrated business-development and marketing budget
Runs and improves the system each month.
Read More Show Less : Monthly integrated business-development and marketing budget
Your Next Step
Want to Know More?
Start with your Free Business Development Analysis to see what is limiting your sales, then take the next step with your Business Development Plan.