Strengthen your existing sales infrastructure with the right combination of planning, research, technology and outreach — coordinated to improve lead quality, sales execution and opportunities for growth.
We begin by understanding the business and developing the right strategy before determining which capabilities are needed. Each solution is selected and integrated around the opportunity so the entire business-development effort works together toward sales growth.
The capabilities below are not presented as a menu of stand-alone services. They are the resources Aim Hii may select, combine and coordinate according to the Business Development Plan to build and support the client’s integrated business-development ecosystem.
A high-level assessment that identifies visible challenges, opportunities and areas that may warrant deeper planning before significant resources are committed.
A comprehensive, research-driven plan developed around the company, market and sales opportunity. It establishes the strategic direction and determines which capabilities should be used, how they should work together and the level of support required.
Before major outreach begins we review how the sales effort currently runs and recommend the practical improvements — process, tools, materials and sales support — that will make execution more efficient.
Research into the market, competitors and buying environment that confirms where the opportunity actually is, sharpens the targeting and gives the campaign a stronger commercial footing.
We look at how a target company operates and what it is likely to need, then match those needs to the products or services the client sells. Sales conversations start with a reason to be having them.
We build and improve target-company lists through manual validation and identify the decision-makers and buying influences who matter inside each account.
Professional B2B email campaigns built around the agreed strategy, target market and sales material, structured to protect deliverability rather than operate as mass email activity.
Where it is appropriate, professional networks and social-media channels give the campaign another way to reach the same decision-makers.
Our representatives call the researched accounts using the agreed campaign direction and sales material to open conversations, qualify interest and identify genuine sales opportunities.
Support personnel record activity, update accounts and handle campaign documentation so the outbound representatives can stay focused on prospect conversations.
When a prospect shows real interest, Aim Hii arranges the next step — a presentation, an appointment or a direct discussion with the client’s sales team.
Interested prospects are worked on a planned schedule across the channels the Business Development Plan established, so opportunities keep moving instead of going quiet.
Qualified opportunities reach the client’s sales team with the account research and conversation history behind them, so the internal team starts the discussion already informed.
Digital activity can be used where it strengthens visibility, credibility, buyer engagement and the wider business-development strategy.
Web assets can be developed or improved where they are required to support buyer confidence, direct outreach and the sales process.
Appropriate software, information and workflows can be connected to reduce administrative friction and improve how campaign and sales information moves between systems.
Where existing platforms cannot adequately support a required process or workflow, custom technology can be developed around the specific business requirement.
Campaign activity, prospect responses and operational findings are reviewed so the team can see what is working, address problems and apply what is learned back into the process.
The individual capabilities are not the strategy. Their value comes from how they are selected, integrated and managed together around the opportunity.
Your Business Development Analysis is developed using the information provided through your registration request, relevant publicly available digital information, and additional research conducted by Aim Hii’s internal research team.
No obligation. The Free Business Development Analysis does not obligate the visitor to purchase a Business Development Plan or any Aim Hii implementation services.
The plan may include additional manual research to develop information and commercial understanding beyond what is readily available through standard public digital sources.
Use the plan your way. The completed plan can be used internally, used to compare or vet other providers, or used as the basis for engaging Aim Hii. There is no obligation to continue with Aim Hii after the plan is completed.
If the client proceeds with Aim Hii: if the client proceeds with approved Aim Hii integrated solutions, the US$2,500 Business Development Plan fee is fully refundable toward the subsequent approved work.
Have you completed your Free Business Development Review?
Request the Free Business Development Analysis to identify what may be limiting your sales opportunity and whether deeper planning is warranted before committing additional resources.
