Business Development Calculator
Estimates from the figures you enter, not a forecast or a guarantee. Your name, email, website and results are saved so Aim Hii can follow up on this estimate. Figures marked “AI estimate” were read from your website and are yours to change.
What Aim Hii assumed, and what this does not do
- Connection or response rate Our assumption · you can change it
- 25% (The share of leads or calls that reach a live conversation or a reply. Replace it with your own rate.)
- Connected-to-qualified rate Our assumption · you can change it
- 40% (The share of connections that turn out to be a real, qualified opportunity.)
- Qualified-to-estimate rate Our assumption · you can change it
- 60% (The share of qualified opportunities that reach an estimate, a quote or a meeting.)
- Close rate Our assumption · you can change it
- Worked out from your figures (Quotes won ÷ quotes issued over the period you entered.)
- Average sale value Our assumption · you can change it
- Worked out from your figures (Revenue ÷ completed orders or jobs over the period you entered.)
- Gross margin on won revenue Our assumption · you can change it
- 30% (Used only when neither your direct costs nor a priced margin were given. The workbook fixes it at 30%.)
- Gross margin Our assumption · you can change it
- Worked out from your figures ((Revenue − direct costs) ÷ revenue over the period you entered.)
- Quotes won Our assumption · you can change it
- Worked out from your figures (When quotes won is blank, every completed job counts as a won quote.)
- Scenario spread Our assumption · you can change it
- 20% (Conservative lowers every conversion rate by this amount; High raises it, never above 100%. A year of figures uses 20%; a month 25%; a single week 35%, because a week is a small sample.)
- Near-capacity threshold Our assumption
- 90% (Demand at or above this share of stated capacity is flagged as close to the limit.)
- Annual figures Our assumption
- × 12 months (Monthly figures × 12. Assumes the same activity and rates continue all year, with no seasonality.)
Business Calculators
Turn an Estimate Into a Plan for Reaching It
Your figures show what is possible. Choose the next step that fits where your business is today.
- 01 · Analyze
Not sure what is holding sales back?
Free Business Development Analysis - 02 · Plan
Ready for a researched sales strategy?
Start Your Business Development Plan - 03 · Implement
Ready to put a plan to work?
Integrated Business Development Solutions
Have another question? Contact Aim Hii