Lead Generation ROI Calculator

A few easy steps

Find out what a lead really costs — and returns.

Your monthly spend, the leads it brings and what a customer is worth. We follow the money through the funnel to revenue, return and the cost of every stage.

Who is this estimate for?

Your name and email, then how you would like to fill it in.

Full name

Business email

How would you like to fill it in?

Fill Wizard (AI) Try our fast fill wizard, which will fill in publicly available information. You fill in the rest. Advanced Enter everything yourself, for an estimate built on your own numbers.

We read your public website to pre-fill the estimate. Nothing is decided for you: every figure is shown for review.

Company website

Required

What goes in, and what comes back?

A month of lead generation: what it costs, the leads it brings, and what a customer is worth.

What you spend on lead generation each month

Outreach, campaigns, lists, tools and the people running them.

Leads that brings in each month

What a new customer is worth on the first sale

Repeat or contracted value per customer each year (optional)

After the first sale. Unlocks the repeat run rate.

Required

How does a lead become a customer?

Two rates and a margin. Blank keeps the assumption shown; your own figures make it yours.

Out of 100 leads, how many are real opportunities? (optional) Aim Hii working assumption

Blank uses 40%.

Out of 100 opportunities, how many become customers? (optional) Aim Hii working assumption

Blank uses 20%.

Gross margin on a sale (optional) Aim Hii working assumption

Blank uses 30%.

A couple of answers are still needed.

Your answers

Every figure above is yours. Change any of them with “Change my answers” below.

Ready to make these numbers a reality?

Request your Free Business Development Analysis at aimhii.com/contact. Findings are presented by video conference at your scheduled time.

Estimates from the figures you entered, not a forecast or a guarantee. Estimates from the figures you enter, not a forecast or a guarantee. Each stage applies one rate to the one before it; the return is gross profit less the spend, in the currency you entered.

Aim Hii · Your Offsite Business Development Technology Provider · aimhii.com

Ready to make these numbers a reality?

Request your Free Business Development Analysis. It looks at your targeting, sales infrastructure, outreach and conversion process, and your figures travel with the request.

Discuss My Results in a Free Business Development Analysis Talk to a Strategist

No cost. No purchase obligation. Findings presented by video conference at your scheduled presentation time.