Marketing & Business Development Budget Calculator

A few easy steps

Size a growth budget you can defend.

Today’s revenue and where you want it to be. We size the budget, split it across four kinds of work, and show what you can afford for each new customer.

Who is this estimate for?

Your name and email, then how you would like to fill it in.

Full name

Business email

How would you like to fill it in?

Fill Wizard (AI) Try our fast fill wizard, which will fill in publicly available information. You fill in the rest. Advanced Enter everything yourself, for an estimate built on your own numbers.

We read your public website to pre-fill the estimate. Nothing is decided for you: every figure is shown for review.

Company website

Required

Where are you, and where are you going?

Revenue today and the revenue you want a year from now.

Revenue in the last twelve months

Revenue you want in the next twelve months

How much of revenue to put to work, and what a customer is worth.

Share of revenue to invest in growth (optional) Aim Hii working assumption

Blank uses 5%. The Business Development Plan sets the real figure.

What a new customer is worth in a year (optional)

Unlocks customers needed and what you can afford per customer.

Out of 100 opportunities, how many become customers? (optional)

Unlocks opportunities needed.

Required

Where should it go?

Four kinds of work, as shares of the budget. Blank keeps the assumption shown. They should add up to 100%.

Direct outreach and lead research (optional) Aim Hii working assumption

Website and digital presence (optional) Aim Hii working assumption

Content and sales material (optional) Aim Hii working assumption

Data, tools and reporting (optional) Aim Hii working assumption

A couple of answers are still needed.

Your answers

Every figure above is yours. Change any of them with “Change my answers” below.

Ready to make these numbers a reality?

Request your Free Business Development Analysis at aimhii.com/contact. Findings are presented by video conference at your scheduled time.

Estimates from the figures you entered, not a forecast or a guarantee. Estimates from the figures you enter, not a forecast or a guarantee. The share of revenue and the split are working assumptions you can change; a Business Development Plan sets the real figures.

Aim Hii · Your Offsite Business Development Technology Provider · aimhii.com

Ready to make these numbers a reality?

Request your Free Business Development Analysis. It looks at your targeting, sales infrastructure, outreach and conversion process, and your figures travel with the request.

Discuss My Results in a Free Business Development Analysis Talk to a Strategist

No cost. No purchase obligation. Findings presented by video conference at your scheduled presentation time.

Marketing & BD Budget Calculator

Marketing & BD Budget Calculator

Size a growth budget you can defend.

Who is this estimate for?

Where are you, and where are you going?

Where should it go?

Where it goes

What this means for you

Your answers

Ready to make these numbers a reality?

Turn an Estimate Into a Plan for Reaching It

Marketing & BD Budget Calculator

Marketing & BD Budget Calculator

Size a growth budget you can defend.

Who is this estimate for?

Where are you, and where are you going?

Where should it go?

Your growth budget

Where it goes

What this means for you

Your answers

Ready to make these numbers a reality?

Turn an Estimate Into a Plan for Reaching It